Copywriting and Graphic Design

Project Date: 2007 to 2019

(Company acquired by Rambus)

Project Overview

A leading French technology company serving the semiconductor intellectual property segment was producing in-demand products, but needed to better reach the US market. They needed:

Regular press releases and email blast content written from basic outlines from technical people who spoke French as their native language.
White papers, written based on PowerPoint presentation slides from technical staff who spoke French as their native language.
Original graphic designs for collateral and trade show displays.

Key Project Elements

Copywriting

Create frequent press releases, email blast content, and whitepapers to inform and engage their target market. Independently researched technical details to ensure correctness.

Graphic Design

Design and produce large format graphics for 10x10 tradeshow booth. Redesign product brochure template. Write, design and produce product brochures for US-based tradeshows.

Key Results

Copywriting Results

Produced five or more press releases per year on technical topics with minimal explanation.
Ensured technical details were correct using online research to augment client briefing as needed. Most releases returned to client in 24 hours.
99% of content was approved as submitted, requiring no rewrites.
Graphic Design Results

Managed design, printing, and delivery of booth graphics. Met deadlines 100% of the time even on short turnarounds.
Managed design, copywriting, production, printing, and delivery of product brochure and other collateral materials to tradeshows worldwide with 100% on time delivery.