Digital Copywriting and Web Coding

Project Date: August 2020
Website: https://solvatten.org/

Project Overview

A socially-focused company based in Sweden had an innovative and important product designed to purify water in developing countries. Their website had been built in Swedish and needed to be translated into English to aid with philanthropic goals. The text had been automatically translated using web tools, however it needed to be extensively edited to provide:

Grammatical accuracy and US English spelling
Better cadence and rhythms to enhance understanding
An approachable tone

Key Project Elements

Website Design and Programming

Created a new section on WordPress-hosted English site to present an organized and cohesive experience for the user.

Copywriting

Provided copy modifications to machine-translated content on every page of English-language site and created new content from basic outlines.

Key Results

Website Design Results

Modified existing pages in the client’s WordPress site using the Elementor page builder to enable easier updates for marketing manager.
Coded a new section for their success stories section, enabling a “write-once-deliver-often” approach to avoid cumbersome updates in the future.
Brand Discovery Results

Updated all pages on a very large site in less than a week to meet launch targets. Created several new “Success Stories” using outlined content.
Currently the site is being used to drive critical US-targeted fundraising campaigns.